PPC Effective for Reaching Senior Citizens
By 2030, there will be more than 70 million Americans over the age of 65…and many of them will be on the web. For now, over 13 percent of the US population is over 65, and embracing the internet more...
View ArticleThe Best PPC Ads Address a Need-and Answer with Benefits
Sometimes it’s difficult to get excited about the brief bit of text that accompanies a PPC advertisement-after all, how much can you really say in such a quick burst? And yet, well worded PPC copy gets...
View ArticleNRA Fights Back With Increased Adwords Spending
The National Rifle Association is focusing on a new Adwords campaign to increase their membership and reinforce support for 2nd Amendment rights. Political discussions aside, from strictly a marketing...
View ArticlePPC Weirdness…It Happens
There’s a lot of data associated with a PPC campaign, and occasionally, the indicators can appear, anyway, to reveal conflicting things about the success of your Adwords program. Let’s take a look at a...
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Holiday Mobile Statistics Released
Holiday Mobile Statistics Released Google Adwords has released information about the 2012 holiday retail season, and the information within points to the increasing role taken by tablets and mobile...
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Facebook Ads Now Include Broad Interest Categories
You can now target Facebook ads at broad categories of people rather than just relying on demographic data. The new partner categories allow you to target specific interests, meaning you have better...
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Pay Per Click: Part of Any Successful Inbound Marketing Program
When it comes to getting leads for your website, organic search isn’t enough. Pay per click advertising is critical in providing you with access to the targeted consumers you’ll need for success....
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Localized Ad Copy Drives Engagement
When creating ad copy for your PPC campaign, remember to provide a local context for your products and services. Identifying your brand with your geographic area is an easy way to boost sales and...
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Google Display Advertising: Understand All Your Options
With 700 million monthly users, Google’s network for display advertising reaches more than 80% of the online audience. This enormous scope allows Google to offer multiple types of ads, from text only...
View ArticleTwitter Announces Keyword Targeting
As one of the “big three” social media platforms, Twitter provides an enormous opportunity for its users to connect with consumers. Now with their widespread roll-out of new paid advertising features,...
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